If you are serious about running an effective and optimized site, one of the first things you have to do is to determine how user flows, paths and funnels work.
It doesn’t matter if you are setting up a new site, or reorganizing an existent one, this is a critical step, as it influences interactions and use on the site. Beautiful design, pretty pictures, even following industries “best practices” are simply not enough. Don’t get me wrong, user flows already exist on your website, but are they intended, optimized and therefore effective?
Your ultimate goal is to streamline a visitor’s experience to help them find what they’re looking for on your site faster and easier.
Improving your “message match” is one of the best ways to increase conversions on an ad campaign. It links together what people are looking for, with the ad they see, and the content on the landing page they hit.
You’ll need to determine where users are coming from, which will help you understand them better – the specific method someone is using to arrive at your site can tell you a lot about who they are and what they’re looking for. With StatsAnalyzer you can see, where you users came from, it they are returning to your site, you can test links on your site, you can place them geographically and detect if they are using a desktop or a mobile device. You can analyze and extrapolate from a plethora of parameters.
When you know where people are coming from, what they’re looking for, and where they’re going, you can start analyzing how users are interacting with each page, what’s working well, and what’s not and the next step is to tailor your pages to those patterns.
StatsAnalyzer is the perfect tool for testing your user flows and making them more deliberate and optimized. It’s a win-win situation – your visitors will get a better user experience and you will get higher conversions.